HLIBA KHERSONSCHINI

Premium segment packaging redesign

Task

Our task was to modernize the logo, style and packaging. Logo to make more craft friendly. Make packaging more lively playful. Create a hero, which would subsequently interact with him on different media.

Plan
  • Brand learning
  • Logo redesign
  • Hero creation
  • Pack Update
  • Copywriting
  • Guideline
What have we done

After analyzing the problems, we redesign the logo by making it handwritten while maintaining its shape and recognition.

Developed a hero based on the wishes of the client. We made him positive, active, inquisitive.

Rethought the packaging. We made the main emphasis on color coding of the composition. Created an illustrative plot with a hero for each type.